Strategy is the most key aspect of what we will do together. Designing content marketing strategy is challenging. It will stretch your brain :). But the rewards of that work are significant. Once created, strategy does a beautiful job of guiding the rest of your marketing - from your content planning to your implementation. I am always amazed at how easily the content marketing work falls into place once the strategy is defined.
Once your strategy is designed we create a step-by-step plan to make it happen. We examine the resources you will need - including staff time, assets (the content itself), and financial resources. We feel this piece of the pie is too often overlooked. It's the "doing" we mentioned on the How We Help page. With a plan your projects are far more likely to get off the ground. We also examine the planning and scheduling tools at our disposal to find what works best for your personal style. One size does not fit all! You finish with a detailed plan you are ready to implement!
Our team is available to implement your strategy and plan. We can support you in website updates/management, email marketing, blog posting, social media posting and engagement, and more. We've helped clients prepare speaking proposals, developed training presentations, guided clients through make-up/hair/styling so they look their best on video.
Strategy and planning are the foundations for putting your content to work! With defined goals and objectives you can create step-by-step implementation plans - putting your content to work for you! Along the way we take great care to consider your personal style and how to best synchronize it with the available platforms, planning and scheduling tools.
We begin each new client relationship with the Entry Package. The purpose of this package is get started working on some projects, and confirm that we are a good fit for one of the retainer packages. You will find out what it's like to work with us. We will find out what it's like to work with you! Includes three calls but no email support in between. We dig into the work at hand immediately, usually working on Basics, Best Practices, and Content Marketing 101. Once complete clients move to one of our monthly retainer packages.
We meet twice each month via a phone/video call or in-person. The focus is to develop and grow your content marketing strategy, to design the supporting plan, and to implement that plan. Always with an eye towards basics, best practices, and trends. Email support is provided between calls. The SGL staff prep and prepare for each call, keeping you on task and moving ahead. Pricing is per month.
We meet four times each month via a phone/video call or in-person. The focus is the same as for the Two A Month Package. This package works for clients who have time and resources to work more on their marketing each month. Email support is provided between calls. The SGL staff prepare for each call, keeping you on task, and moving systematically through a process designed to address your current needs, design a strategy, and grow your capacity. Pricing is per month.
Posting content consumes time resources. Delegate your posting and platform management tasks to us! We are flexible and can provide support where you need it most. Sample services include account set up, tech trouble-shooting, scheduling posts and sends, engagement, and hashtag research. Fees are determined by the scope of work for each project.
・Account Set Up
・Email Set Up and Send
You supply the content. We design the email: uploading text, images, and adding links. We manage the approval process, select contact lists, schedule the send, and monitor results. Custom pricing based on number of email sends per month.
・Blog Set Up
・Structure Definition (categories, ratios of post types, navigation)
・Post writing and/or editing
・Posting (proofreading, images, links)
Pricing is based on the volume of blog posts required per month.
・Account Set Up
Delegate your social media management to us, or we can handle portions of the work for you. We're here to assist in the ways that best help you accomplish your goals!
・Referrals to reliable hosting
・Answers to your technical questions about things like domains, privacy, hosting, backups,
・Paid promotion options
・Website design collaboration
Apply our expert advice to your proposals to speak at conferences, events, and other public presentations! Sarah's background working with speakers is extensive - from developing education programs to representing speakers, she has worked with hundreds of presenters every year for the past 15 years. She can help you design a proposal that has the greatest chance of being selected!
Are you looking to take your content to the next level by creating an online or in person course? If developing and structuring a training is new to you, consider working with our team. As educators we are deeply experienced in creating programs that are well-designed, fit your presentation style, and are structured for successful adult learning.
Sarah Galbraith Laucks is a TrueLeaf Company.
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