I am passionate about the power of content!
Content has been my go-to tool for almost three decades – to connect with people and give them something of real value, something relevant they can use to grow their experience of life.
25 years ago I discovered content marketing and found that I could use it to grow a business very successfully. It worked so well I didn’t even need to use any traditional sales techniques.
I love this marketing approach because it is authentic and real. I love the way it provides content of value and how it helps people to learn and grow. Plus it’s a form of marketing that anyone can use – even when resources are limited.
I believe that women with small businesses deserve access to this type of marketing – a method they can implement with the resources they have available to them, and a method they can be successful with.
That’s why I started SarahGalbraithLaucks.com so you can learn content marketing – through free articles provided on this website and specially designed one-to-one training. All backed by real-world application and experience!
What to Know about Me
I’ve worked in the meetings, hospitality, event production and marketing industries for almost 30 years. My past experience includes working for a beautiful full-service convention hotel, a regional resorts and entertainment destination, a national leader in the production of disability shows, as a freelance consultant, and the operator of a small business.
I have a lot of gratitude for the thousands of people I’ve been able to work with!
Working with so many people has given me a window into the many ways that businesses can function, how people develop and grow in their expertise, and how content connects us all.
From my past supervisors and team members, to customers and clients, to celebrities and experts in their field … all these people have shaped the work I do today.
A Snapshot of My Experience
- I spent 10+ years as the education director for Abilities Expo. They produce AMAZING consumer shows for the disability community in North America. I created robust, whole-person education content for the disability community – with topics ranging from complex medical information, to employment, housing, fitness, sports, dance, and play. Each year I developed programs for up to 8 shows with 30+ programming elements per show, working with leaders in the disability community across North America.
- I spent 9 years with the Hilton Harrisburg. This BEAUTIFUL hotel is a centerpiece in the capital city of Pennsylvania. Its location attracted organizations, businesses, celebrities and leaders of all types, and all of us on staff had the opportunity to work with an enormous amount of people. For me the experience provided such insight into the production of content – from events and conferences, to working with authors, musicians, actors, and politicians. My time at the hotel also coincided with the disability rights work that followed the Americans with Disabilities Act of 1990. The hotel was one of the most accessible hotels in the country and we were part of a new venture in the meetings world, defining the best practices for making meetings accessible to all.
- I joined Hershey Entertainment and Resorts for five years, as part of an in-house marketing and creative agency. While there I oversaw the content of the company’s websites and email marketing. We grew from 16 pages on the web to over 8,000 during my tenure.
- I’ve also launched two small businesses and I understand the many challenges associated with taking that leap!
Working with Clients
“I work with you because you know how to do ALL of this!”
It’s true that I do know how to do a lot of it. Because I’ve been working in the field for 25+ years. I pair that experience with a degree in education and careful work to design a training that puts this experience to work for those of you running small businesses. Plus I stay on top of how things are changing and developing, and I’ll teach you how to do the same!
SarahGalbraithLaucks.com isn’t just my work. Part of what helps me serve you well are my colleagues in the content marketing space. I’m always talking with them and learning from their expertise.
When you work with me you’ll find I frequently refer you to other experts for specialized services. I’m picky and the people I work with are the very best at what they do, including website designers and developers, social media advertising specialists, graphic designers, photographers, and writers. We would love to help you grow your business or non-profit. Give us a call and discover how easy and fun it can be!”
Favorite Moments from Past Projects
Fun photos and favorite moments from recent projects! (Yes, I am a fan of face painting!)