Knowledge + Skills + Tools = Success
These words — “knowledge plus skills plus tools equals success” — are what you need so you can use content marketing to grow your business. These words form the foundation of all the services I offer to our clients.
Knowledge:
Learn about content marketing – what it is, how it functions, and why it is an excellent marketing approach for small businesses.
This is the EDUCATION portion of what I teach you.
Skills and Tools:
Discover strategies and techniques so you can create and implement content marketing. Plus acquire a set of tools that are ideal for the needs of small and start-up businesses.
In this portion of the work I EQUIP you so you can be efficient and produce marketing that is achievable for your resources.
When you combine knowledge with the right skills and tools you will get success, which leads to growth for your business.
Success:
What I have found, in real-world settings, is that when you master these components, and do so by learning them in small amounts, applied steadily over time you will reach success.
This point is important. First, it’s what works in the real world, not just in theory. Second, it addresses what is the best way to learn and how long that learning actually takes. There’s a lot of instant gratification in the world today. I find many clients who are frustrated at how long things take. I feel strongly that situation is due to the constant messaging of instant solutions. In business we find that instant solutions aren’t the truth.
Along the way I keep you EMPOWERED and ENCOURAGED. Because my approach is about giving you the opportunity to work with real people who can customize the services directly to your business. There are many online courses available that are well-marketed and make it seem like they have all the answers. With these courses the usual approach is that you buy the course, then work alone to learn the concepts by watching videos and reading articles. You find yourself learning a one-size-fits-all solution in a vacuum. I find that the approach does not help in the long run – at least for the type of learning I teach. Because it is human nature to need customization in some learning and to need encouragement at times. The entire learning process works far better when you have a person to be your guide, someone who has been in your shoes and someone who knows what actually works. So that when you face a hurdle there is someone there to help you over it.
A Training Approach That Works:
The formula I explained at the top of this page (knowledge + skills + tools = success) leads me to deliver services and training with an approach that is:
- Achievable for women with busy schedules
- Builds your capabilities in a steady fashion
- Produces effective, long-lasting results
Multiple Options for Training and Support
I are here to help you succeed!
That’s why I offer a variety of ways for you to work with me and to learn.
I want you to be able to get started, regardless of your time or financial resources!
A good place to start is reading the articles on the Blog. In these articles you’ll learn some of the basics of content marketing. I also share tips from the pros that you can use right away and you will find recommended books to read and other resources I feel suit your needs as a woman-owned small business.
Also be sure to review all the details on the Start Here and FAQ pages.
When you’re ready reach out to schedule your Free Consultation Call!