The Business of Expertise is a thin red gem of a book written by David C. Baker.
David C. Baker is an author, speaker, and advisor who speaks to and supports entrepreneurial experts – people like you and me.
Read on to understand what you can gain from reading his book.
Why This Book is For You
The Business of Expertise is a book for “entrepreneurial experts.” Entrepreneurs who also happen to be experts.
That’s you.
How do I know?
You’re here on my website. Which means #1 – you have entrepreneurial spirit. You’re one of those courageous people who takes the risk to try something new: a new business, blog, product, art, music, etc.
And #2 – you’re an expert at whatever it is you do. Even if you’d say to me “No Sarah, not really, I’m not an expert” – I know that you are. Because you would not be here on my website, reading this article and others, if you were not.
So. You are an entrepreneurial expert and this book is specifically for you.
As this photo from the book points out … entrepreneurial experts are a rare bunch. Which is why we sometimes feel alone, and why we need advice that is specially tailored to our unique position.
What You’ll Gain From This Book
The subtitle of the book is “How Entrepreneurial Experts Convert Insight to Impact and Wealth”. He helps you better understand what it is about your entrepreneurial spirit combined with your expertise that can lead you to success. He helps you define that success too.
Get a Copy of Your Very Own
I am a big fan of borrowing books from the library. But there are a few books that need to be on my shelf. Because I need to have my very own copy. To read and re-read. To mark pages and underline text.
This is one of those books.
Go buy yourself your very own copy. Read it slowly and thoroughly. Really take in what he has to tell you and how you can implement it in your work.
I worked through this book a few pages every few days. I read and re-read the pages. I discussed my reading over morning coffee with my hubby. And I read the book again and again. Until I really understood what he was telling me. And until I could thoroughly apply it.
This is a book that will equip, educate, and empower you. There are A LOT of “how to be successful in business” books out there. And this is the only one I currently recommend to my course students and followers.
Where to Buy the Book?
Your favorite book store is probably the best place. Support a small book store if at all possible. They will order the book in for you if it’s not on their shelves.
You can order a copy from the book’s website: https://www.expertise.is/. In addition to purchasing the book, you can also download a PDF Sample free.
Naturally you can get a copy at Amazon or Barnes & Noble or Books a Million.
Where ever you get your copy, I strongly encourage you to get a hard copy. You’ll get much more from the book if you do. Your vision system is designed to read text that is printed on a page, the kind you hold in your hand, with light coming down onto the page. In fact you will read 30% faster this way, and you’ll retain more information. You’re busy so go with the hard copy approach since it’s the most efficient :).
More About David C. Baker
Learn more about the author, David C. Baker, at his website, punctuation.com.
He’s a neat person with an interesting life story which culminated in him doing the work he does now. The website is packed with helpful information.
While You’re At It
Be sure to read every part of the book. There are some fun tidbits you’ll discover by doing so. What I mean is read the parts of the book that you often skip over. Like:
- the dedication
- the introduction
- the foreward (definitely the foreward!)
- the acknowledgements, the credits, the about the author
- even the copyright page
There’s little bits of info you’ll discover along the way that I want you to be thinking about as you create your own content (even though written content may not be your thing).
Plus … some of it is funny. Some of it will tug at your heartstrings. Some of it breaks the rules. All of which make it stand out in the crowd. It’s a good model to take encouragement from for your own content.
Bonus points to those of you who find the duplicate page. I want you to contact me if you do … and tell me which page it was :).
One for the Road
This is the dedication page. See – I’m already getting you going on reading the book ?.
Because, as the author says, this book is “for everyone who wants to know.”
