Over my three decades of working with content, I’ve identified the common barriers that we all face with our content marketing – and how to get around them.
I’ve also been very interested in what actually works. And what doesn’t.
I fold all of that thinking into the training and services I provide.
Here are some of the key ways I can help you plus a few of my core philosophies.
Putting It All Together with a Plan
Perhaps you are an expert in your space. Maybe you’re a great writer. You begin blogging or posting on social media. Then the day comes where you just don’t feel like writing. Sometimes people feel deflated – the dreams of blogging for a living seem out of reach. Totally normal experience! A content publishing plan and a scheduling tool will solve this problem! Let’s put a plan together for you and select a scheduler. With your posts scheduled you can take advantage of your bursts of writing activity and you won’t be locked to your computer and phone day in and out.
Find Your Voice
Our clients are experts and superior communicators. Even so, as our working relationship develops we often uncover gems and hidden talents that we use to even further maximize our clients efforts.
Discover Your Personal Content Style
A lot of people think that content marketing means blogging. And only blogging. It’s so common for me to hear these words from a new client: “I know I should be blogging every week.”
The really important thing I want you to know is that there are FOUR primary types of content. And only one of them is written. The other three are: Images, Audio, and Video.
In my work with you we’ll identify your personal content style – the type of content that you are most drawn to, that is easiest for you to create, and that is most natural for you.
From there we can put the content to work in the other styles to meet the needs of your audience.
Let’s Unearth Content Gems
Content Gems are pieces of great content that are buried in your material and aren’t working for you as well as they could. When you’re in the midst of creating your own content – it’s very common to overlook content gems. We work with you as an editor, helping you uncover these gems and other hidden talents. So you can further maximize how well your content is working for you.
Basics and Best Practices
People are very savvy these days. They have certain expectations for how they will experience content. Whether it’s online or in print, when you know the basics and best practices, and you put them into action … they will help convey the credibility of your business. As experts in the space we’ll make sure you have all your ducks in a row.
Tackling the Technology
What’s the number one frustration we hear from clients? Setting up email marketing and social media accounts. Have you sat for hours trying to make something work? If your answer is “yes” then it’s time to call us. We have the knowledge. We’ll quickly and efficiently get you live. You do what you do best and we’ll do this part of the work.
Help!
We really do get emails with the word “help!” in the subject line. Because, as we help our clients expand the reach of their content, new opportunities come their way. Like a local TV news interview, an invitation to appear on a podcast or video cast, a request to write a column in a magazine. When it’s all new to our clients they call us and put our experience to work so they are confident with this new experience and successfully share their message.