We learn about your:
My goal is to grow your content marketing capacity. To accomplish that goal we work with you, side-by-side. We guide each client though a process to fine-tune your basics and best practices, grow your content marketing knowledge and skill, design a strategy that is unique to you and your project, and develop a plan for how you will implement that strategy.
We teach you content marketing, using real-world examples that are relevant to your work. Our services are customized - we meet you where you are and we grow your abilities from there. I feel this approach is the strongest in the long-run because we will be solving your current challenges and tackling your current issues. Together, we design a content marketing strategy that is completely unique to you and your project. As well as a plan for how you can efficiently and effectively deploy your strategy and maximize the its reach!
It's all well and good to design a big, beautiful content marketing strategy. The real key is in the "doing" isn't it? The implementation of strategy. We will stick with you through the nitty gritty of implementing your strategy. Things like - we will review the platforms and channels available to you - and choose what will work for you. We help set up your accounts and master the basic best practices. We will work with you to design your content schedule, develop your ability to create your content, find the best way to keep things organized, and finally ... publish your content.
We constantly curate strategy, planning, scheduling, and implementation expertise and tools. We are always sifting through the current marketing news to monitor it for trends, tips, and tools. Always with an eye for what is relevant to our clients - women running small operations in health, wellness, and disability.
Start with a free call! Tell us about you and your business or non-profit organization. Let's discuss what you want to accomplish, and any challenges you face. We'll talk about how we work and my consulting philosophy. If it feels like we're a good fit to work with each other, then we will get started! Every new client begins with the Entry Package of three calls.
People are very savvy online these days. They have certain expectations. As experts in the space we'll make sure you have all your ducks in a row. So your Social Proof is solid, giving you the credibility you need in the online world
Have you written great content? Launched a blog and social media? Posting regularly. But no results! We can help you. Paid promotion is every bit as critical as organic content. What is paid promotion? It's Facebook ads, boosting Instagram posts, Google AdWords campaigns. Let's talk about the options, what suits your work, craft a budget, and start connecting your audience to your amazing work!
What's the number one frustration we hear from clients? Setting up email marketing and social media accounts. Have you sat for hours trying to make something work? If your answer is "yes" then it's time to call us. We have the knowledge. We'll quickly and efficiently get you live. You do what you do best and we'll do this part of the work.
Perhaps you are an expert in your space. Maybe you're a great writer. You begin blogging or posting on social media. Then the day comes where you just don't feel like writing. Sometimes people feel deflated - the dreams of blogging for a living seem out of reach. Totally normal experience! A content publishing plan and a scheduling tool will solve this problem! Let's put a plan together for you and select a scheduler. With your posts scheduled you can take advantage of your bursts of writing activity and you won't be locked to your computer and phone day in and out.
We really do get emails with the word "help!" in the subject line. Because, as we help our clients expand the reach of their content, new opportunities come their way. Like a local TV news interview, an invitation to appear on a podcast or video cast, a request to write a column in a magazine. When it's all new to our clients they call us and put our experience to work so they are confident with this new experience and successfully share their message.
Our clients are experts and superior communicators. Even so, as our working relationship develops we often uncover gems and hidden talents that we use to even further maximize our clients efforts.
Copyright © 2018 Sarah Galbraith Laucks - All Rights Reserved.